Technologies like Virtual Reality and Augmented Reality are redefining the way we create, consume, and monetize content. The XR Advertising Alliance aims to equip the modern marketer with all the tools and knowledge needed to navigate this new ecosystem.
XR is more than a mere media evolution: it is a revolution. Our screen technology has peaked, and we are now reaching beyond it to consume content. XR blurs the boundary between content and reality, and can be confusing to understand. Our whitepaper provides all the answers to the questions you might have asked yourself, such as:
We have talked about VR and AR for over 20 years. Why is now the time for these media to shine? Why are large companies investing billions in it?
Where there is an audience, there are advertisers. How is XR different than the web or mobile? Can it shake it a very consolidated industry?
Every media evolution brings its change of tools. What are the new rules to market in XR? What new parameters can be tracked? What platforms can we rely on?
Our mission
The XR Advertising Alliance's mission is to empower advertiser and marketer executives to successfully navigate the XR ecosystem by giving them access to the right tools, knowledge and connections.
The XRAA promotes best practises and case studies to educate brands and agencies on the importance of XR.
The XRAA was founded by a team of digital advertising veteran with a successful track record in mobile adtech, video adtech, and VR/AR advertising.
We have talked about VR and AR for over 20 years. Why is now the time for these media to shine? Why are large companies investing billions in it?
Where there is an audience, there are advertisers. How is XR different than the web or mobile? Can it shake it a very consolidated industry?
Samuel Huber is the founder of Admix, monetization solution for XR, working with some of the largest advertisers in the world. He speaks regularly about the future of VR/AR, and why a new business model needs to develop for XR to scale.
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