The XR Advertising Alliance


Empowering marketers to thrive in the XR era 

Similar to the web in the mid-nineties, and mobile ten years later, we are approaching a new media revolution. Spatial computing technologies like Virtual Reality and Augmented Reality (or ‘XR’) are redefining the way we create, consume, and monetize content. The XR Advertising Alliance aims to equip the modern marketer with all the tools and  knowledge needed to navigate this fast-growing ecosystem.

Marketers - if you want to stop banging on about AR and VR and actually DO something amazing with it, then read the XRAA whitepaper
— Phil Rowley, Group Innovation Director, PHD Global

What does the paper cover?

Spatial computing (otherwise called XR) is a revolution that will take humanity beyond the 2-dimensional screen. This added dimension will transform the world of advertising. Our 60-page whitepaper provides all the answers to the questions you might have asked yourself, such as:

  • What are the fundamentals of this immersive new medium?

  • How & who marketers engage with today to get a campaign live?

  • What are the current ad products available to marketers?

  • How & who marketers engage with today to get a campaign live?


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The XR Advertising Alliance

The XR Advertising Alliance was founded by a team of digital advertising veterans with a successful track record in mobile adtech, video adtech, and VR/AR advertising.

Their mission is to empower the digital advertising and marketing industry to successfully navigate the XR ecosystem by giving them access to the right tools, knowledge and connections. The XRAA promotes best practices and case studies to educate brands and agencies on the importance of XR.



Ramy has more than fifteen years of experience in the Digital Advertising industry. He has made it onto the prestigious ‘The Drum Magazine Mobile Top 50 List’, which celebrates the most influential individuals in the Mobile Advertising industry.

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Five years in the XR space, Alex is currently COO at LumiereVR, a Location-Based VR Company that acquired his previous company, RetinadVR. Alex has been featured in many publications and conferences speaking about the ROI of VR/AR.



Samuel Huber is the founder of Admix, a monetization solution for XR, working programmatically with some of the largest advertisers in the world. He is a contributor on VentureBeat and speaks about the future of advertising at conferences like AWE or Adweek.

With the help of

The Immersive Advertising wave is upon us. Marketers and agencies need to get smart on the space. This guide is a fantastic way to get started.
— Michael Rucker, COO OmniVirt

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