Empowering marketers to thrive in the XR era. 

Technologies like Virtual Reality and Augmented Reality are redefining the way we create, consume, and monetize content. The XR Advertising Alliance aims to equip the modern marketer with all the tools and  knowledge needed to navigate this new ecosystem.

 
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What does the paper cover?

XR is more than a mere media evolution: it is a revolution, that will take humanity beyond the 2-dimensional screen. Our 60 pages whitepaper provides all the answers to the questions you might have asked yourself, such as:

Why is XR a big deal?

We have talked about VR and AR for over 20 years. Why is now the time for these media to shine? Why are large companies investing billions in it?

how does it affect the ecosystem?

Where there is an audience, there are advertisers. How is XR different than the web or mobile? Can it shake it a very consolidated industry?

what does it change for me?

Every media evolution brings its change of tools. What are the new rules to market in XR?  What new parameters can be tracked? What platforms can we rely on?

They have contributed to the paper

 
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Our mission

The XR Advertising Alliance's mission is to empower advertiser and marketer executives to successfully navigate the XR ecosystem by giving them access to the right tools, knowledge and connections.

The XRAA promotes best practises and case studies to educate brands and agencies on the importance of XR.

 
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The XRAA was founded by a team of digital advertising veteran with a successful track record in mobile adtech, video adtech, and VR/AR advertising.

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RAMY YARED

We have talked about VR and AR for over 20 years. Why is now the time for these media to shine? Why are large companies investing billions in it?

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ALEX HAQUE

Where there is an audience, there are advertisers. How is XR different than the web or mobile? Can it shake it a very consolidated industry?

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SAMUEL HUBER

Samuel Huber is the founder of Admix, monetization solution for XR, working with some of the largest advertisers in the world. He speaks regularly about the future of VR/AR, and why a new business model needs to develop for XR to scale. 

 

Going further

We help you navigate the immersive revolution

 

For agencies & Brands

  • Immersive media strategy
  • Education and Training
  • Creative Strategy
  • Media Buying 
  • DSP Strategy

Publishers

  • Immersive media strategy
  • Vendor reviews and recommendations
  • Sales training
  • Content strategy

Adtech Vendors

  • SWOT Analysis
  • Vertical specific strategy
  • Execution planning
  • Product Roadmap review
 
 
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Be in the know.

 

Questions? Get in touch

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